Process
Simple Solutions Require Complex Processes.
Our team of experts ranges from analysts and content writers to graphic designers and producers. All the resources we need to ensure a successful outcome.
15 min
01
Research
This is an integral part of our design process as this is where experience and creativity shine!
A designers ability to source quality references and design assets is the foundation step that cannot be missed when taking on a project. This aids us in understanding the range and depth of each project so that we deliver the best possible quality.
02
Strategy
Deciding on a method to which the project will follow is the next step. There are various tools and equipment that needs to be specifically used to execute the tasks of a designer.
With the use of the correct hardware and software, an optimal method of design is selected to maximise productivity.
03
Innovation
Truetone Media values individuals who are not afraid to innovate and who take calculated risks as a designer.
Innovation drives human exploration, this is the same for our design process. To innovate and explore different options becomes the an important part of the design process as this is where we deduce if our planning and research has paid off. Exploring various options for layout and design will help fine tune our design elements throughout the project.
04
Visual Identity
Understanding a specific visual identity comes from experience working with and amongst various design styles.
A designers ability to recognise specific design styles is an important part of decision making when it comes to designing elements. For the overall visual identity of a project to be coherent, a designer needs to familiarise themselves with design movements and how they shape our world today.
05
Content
Content creation for Social Media, Video production and Marketing material is a process that involves specific methods of creation.
Content that is not physical but digital is designed slightly different than physical content would. Creating digital content involves an understanding with 2D and 3D elements and how they interact in the digital space.
06
UI
The ability of a designer to recognise successful usability of the end user is imperative when designing for web.
A web designers main goal is for their sites' information to be easily accessible by any user within 3 clicks of their mouse.
The interface of the site needs to be optimised for ease of use and the understanding that the user has.
07
UX
The experience that the end user encounters while using a specific website or program is often the determining factor whether it is successful or not. This means that a designer is required to create a digital product that focuses on the quality of the experience that the end uses has.
Begin with the end in mind!
08
Production
To produce content means to take on the directors seat and show the viewer exactly what you want to see.
A designers ability to create video or photo content is directly proportional to their ability to point a camera, this can only be accomplished from an experienced eye.
Shooting footage is one thing but compiling it into a final product is another. This is where the patience and meticulous nature of a designer comes into play to get the perfect edit.